Once again, we’ve reached the New Year. It’s a time of renewal of spirit for us and inevitably, perhaps, it is a time to look forward and try to predict the future. In that respect, the printing industry is no different from any other. Insiders are looking for cues as to the next big thing, then sharing their newly formed opinions with the rest of us, peers and laypersons alike. The big prediction for printing in 2011? The continuing growth of the color digital printing industry.
Even Outsiders Look to Color Digital Printing
For paper mills, the sources of these predictions are clear, a recent survey done by InfoTrends suggests that color digital printing will drive cut size paper growth throughout the year and beyond. It predicts that coated papers will grow at a compound annual growth rate of 24.3% to reach 106 tons in 2014 and digital papers will grow 9.8% to 592 tons in 2014. These statistics are drawn from increased use of color digital printing as well as more color digital printing applications, which drive up demand for coated paper and digital optimized uncoated sheets as well.
What’s Driving the Predicted Growth?
The continued interest in color digital printing has been driven by the fact that the technology for this type of printing keeps improving. In fact it has been moving so quickly that it has become hard to keep up. Improving color digital printing options just makes sense—both for the printer and the consumer. It is already faster, more reliable, and less expensive than any competing technology out there. Best of all, it is only getting better as color digital printing applications in the real world become more and more sought after. Paper mills and other printing related industries are right to look to color digital printing when they make their predictions for the new year—all signs point to its continued growth and expansion.