Throughout the business world today, the value of personal relationships has deteriorated in the face of more efficient, often electronic, communications and transmissions. Forget the face-to-face conversation. These days, making a phone call is a stand out representative of the desire to offer a personal touch. There are many reasons why this increased pace of communication is a good thing. It leads to an increased pace of business and profits as well as a paperless office, among other things. Despite this however, there is an inevitable downside. In this case, it’s the lost opportunity to forge a real relationship with the other businesses you work with.
Why Have A Relationship With Your Printer?
Many large-scale printing businesses offer their clients the option of ordering their materials online using a standard form. This is a perfectly reasonable way to get the job done quickly. If all goes well, you will not need to think about it again until your materials come back completed from the printer’s. But what if you do not know exactly what you want or how to get it? Worse, what if you order what you think you want only to realize your expectations were totally different when the final product arrives? The digital and specialty imaging printing technology your printer uses is continually changing and so, too, are the options available to you as their customer.
Specialty Imaging With Specialty Services
Getting to know your printer or a representative thereof can help you to navigate the services that your printer CAN offer in order to arrive at the services that you need. Fostering a relationship with your printer also allows them to better serve your company’s printing needs while you take advantage of the professional one stop printing services that most digital printers are known for. A printer who knows you and your company will be able to serve your interests better than any standardized form on a website ever could.