Preparing Your Tradeshow Display

Posted by Vinylxpress on October 25, 2010 0 comments

To begin with, you need to choose some sort of basic display type. That decision will give you something to work with when it comes time to design graphics, signs, and banners. There are a number of tried and true display configurations available for tradeshows and you will need to pick the one that best fits your allotted space and needs. Here are a few for you to consider:

Common Trade Show Displays

  • Pop-up Displays-This display consists of a lightweight folding frame covered with magnetic backed fabric, vinyl, or plastic panels that create walls.
  • Panel Displays-This display is made up of rectangular panels connected to create walls.
  • Table Top Displays-This display is designed to sit atop a table and is particularly lightweight. Usually it features three panels.
  • Pull-up Stands-This display is made up of banner stands that hold pre printed materials and can be arranged in a number of different configurations.

Once you’ve chosen your display, it’s time to focus on the most important part of your set-up—the materials that you will use to draw your potential customers in.

Graphical Design Elements

At a tradeshow, you will have only a few moments to attract and capture someone’s interest—the statistical average is three seconds. For this reason, you will need to employ a strong and effective design sensibility when it comes to your display. There are a few important things that you will want to consider. Begin with clarity of purpose and message. Make sure that you say what you want to say about your product in a clear and memorable way. Tradeshows often suffer from a visual and aural clutter that can over stimulate potential customers. If you keep your message simple, but strong, then it will be more recognizable as well as more memorable.

Another important consideration to keep in mind will be your color scheme. You should try to stick to a couple of colors in your main graphics. You should also be aware of the types of associations those colors are likely to have for your audience. Choose positive and exciting colors if you can. You may want to hire a graphic designer to assist you with these and other design considerations.

Installing Your Digitally Printed Marketing Pieces

Posted by Vinylxpress on October 13, 2010 0 comments

One of the benefits of large-scale digital printing is the endless flexibility that it allows. You can print on almost any substrate, provided you find a company with the proper equipment, and that means that you can transform your message to fit almost any space you have available. Of course, printing your ad is only one step. You still need to install it.

The Importance of Installation Considerations

An advertisement doesn’t do you or anyone else any good if you never put it where someone can see it. Part of your design process almost certainly focused on the physicality of your ad, where you planned to put it, what it would look like, how you would print it. That is why you chose the printing material you did: a vinyl sign versus a magnetic car wrap. So now that the ad has finally been printed, the time has come for you to install it. Generally speaking, you can arrange for this to happen in one of two ways. You can either take responsibility for installing it yourself or you can hire someone else to do the job for you. There are good reasons to choose either route.

Self-Installation Versus Professional Installation

Self-installation is the hands on route. This allows you to ensure that the advertisement is placed exactly the way you would want it, the way you yourself would have chosen to do it. It can also be a more cost effective way of managing things, especially if your business is small or the necessary installation is simple. There are printing and advertising formats that can be more difficult for a layperson to tackle though. Installing the previously referenced car wrap requires specialized equipment and knowledge whereas a vinyl sign might only need to be affixed to a wall or ceiling. In these cases, it becomes necessary to seek out printers who can either arrange for installation on your behalf or point you to a knowledgeable party for assistance. Don’t get caught without a plan. Knowing when to install yourself and when to look for help is a key part of your eventual advertising success.