To begin with, you need to choose some sort of basic display type. That decision will give you something to work with when it comes time to design graphics, signs, and banners. There are a number of tried and true display configurations available for tradeshows and you will need to pick the one that best fits your allotted space and needs. Here are a few for you to consider:
Common Trade Show Displays
- Pop-up Displays-This display consists of a lightweight folding frame covered with magnetic backed fabric, vinyl, or plastic panels that create walls.
- Panel Displays-This display is made up of rectangular panels connected to create walls.
- Table Top Displays-This display is designed to sit atop a table and is particularly lightweight. Usually it features three panels.
- Pull-up Stands-This display is made up of banner stands that hold pre printed materials and can be arranged in a number of different configurations.
Once you’ve chosen your display, it’s time to focus on the most important part of your set-up—the materials that you will use to draw your potential customers in.
Graphical Design Elements
At a tradeshow, you will have only a few moments to attract and capture someone’s interest—the statistical average is three seconds. For this reason, you will need to employ a strong and effective design sensibility when it comes to your display. There are a few important things that you will want to consider. Begin with clarity of purpose and message. Make sure that you say what you want to say about your product in a clear and memorable way. Tradeshows often suffer from a visual and aural clutter that can over stimulate potential customers. If you keep your message simple, but strong, then it will be more recognizable as well as more memorable.
Another important consideration to keep in mind will be your color scheme. You should try to stick to a couple of colors in your main graphics. You should also be aware of the types of associations those colors are likely to have for your audience. Choose positive and exciting colors if you can. You may want to hire a graphic designer to assist you with these and other design considerations.