There is one problem that you are sure to face whenever you launch a new product on the market. No matter what it is or what it does, you have to prove to your customer base that they do, in fact, need it. You have to prove that it does what you say it will. Canon USA has chosen to meet this requirement by launching a brand new program along with their imagePROGRAF 12-Color series and new LUCIA EX ink set. The new LUCIA EX Print Sample Request Program is designed to let potential customers know exactly what they’re getting with these high quality large format printers.
How It Works
The program does this by providing customers the opportunity to request three printed images. These images were originally taken by Canon Explorer of Light photographers and were specifically chosen to highlight the printing capabilities of the new imagePROGRAF high-end Fine Art/Photo and Proofing printers. Primary among those capabilities are their color range and quality. The LUCIA Ex pigment set increases the possible range of color for the printer by twenty percent. It also offers a more precise rendering of the final product by producing more crisp and expressive blacks, smooth color gradations, and fine detail reproduction even in shadow areas of the original image.
According to the Director of Product Marketing, Large Format, Imaging Systems Group, Canon USA, “By providing consumers with images created by Canon Explorers of Light, we can demonstrate the dynamic color range and quality of Canon’s large format printers . . .” Potential customers can obtain the images and more information about the products used to create them at no charge by contacting the company.
The Printer in Question
The imagePROGRAF works with the new pigment range to create the best possible output. It does this with two advanced one-inch print heads and 2,560 nozzles per color. The resulting output is a super fine four picoliter droplet and a full 2400×1200 dpi resolution. The printer and its accompanying ink set are designed to produce the highest quality photography and art prints possible and Canon’s new program is simply designed to prove that beyond a shadow of a doubt.